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Digital marketing portfolio

Digital Marketing Portfolio and Client Case Studies

Explore how research, strategy, content, paid media, design, and development come together to improve measurable business outcomes.

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Featured case studies

Digital marketing case studies with the context behind the results

SEO · Healthcare

Organic growth for a specialist healthcare business

Challenge
Low non-branded visibility and unclear service architecture.
Solution
Technical audit, service-page strategy, local signals, and expert content.
Technologies
WordPress, GA4, Search Console, Ahrefs
+146%Organic sessions+78%Qualified enquiries
PPC · B2B Services

Paid search restructuring for better lead quality

Challenge
High spend, broad targeting, and weak conversion tracking.
Solution
Campaign segmentation, search-term control, new landing pages, and CRM feedback.
Technologies
Google Ads, GA4, GTM, Looker Studio
-31%Cost per qualified lead+39%Conversion rate
Web · Technology

Content-led website redesign for a complex service company

Challenge
Outdated positioning, weak content hierarchy, and slow mobile experience.
Solution
New architecture, visual system, service content, and performance-focused development.
Technologies
Figma, HTML/CSS, JavaScript, WordPress
+42%Lead conversion38%Faster load time
Social · Ecommerce

Content and paid social system for consistent demand

Challenge
Inconsistent publishing and limited creative learning.
Solution
Content pillars, creative testing, audience segmentation, and monthly optimization.
Technologies
Meta Ads, Instagram, Canva, GA4
2.8xReturn on ad spend+64%Engaged traffic
Client perspective

What clients value after the work goes live

“The case study reflects what made the project successful: clear priorities, fast decisions, and honest reporting.”

Marketing Director

“They improved both the website and the way our team explains the business.”

Founder

“We finally had one view of campaigns, leads, and website performance.”

Head of Growth
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